July 4, 2013

Formula 1 Charity Auction for Flood Victims

Schuberth and Formula 1 drivers auction off original helmets for flood victims

MAGDEBURG / NÜRBURGRING (4 July 2013) The German helmet manufacturer Schuberth is providing support to the flood victims in its home town of Magdeburg with a spectacular worldwide charity auction of genuine Formula 1 helmets. The company announced its plans today, three days before the German Grand Prix at the Nürburgring. The Schuberth Formula 1 drivers Fernando Alonso and Felipe Massa (both Scuderia Ferrari) as well as Nico Rosberg (Mercedes AMG Petronas), Nico Hülkenberg (Sauber) and Jules Bianchi (Marussia) are each donating one original Formula 1 helmet worn at a race in the current 2013 season. The record-breaking World Champion and Schuberth development partner Michael Schumacher is also supporting the auction with an original Formula 1 helmet from his final 2012 season, worn at the Grand Prix in Singapore. The initiators hope that the program will yield a euro amount in the high five figures. The parallel six auctions are open now on auction platform “eBay for charity” ( and continue through July 14th. The proceeds will be handed to the Lord Mayor of Magdeburg Dr. Lutz Trümper in person.

On Sunday, 9 June, the Elbe flood wave hit the federal state capital of Magdeburg with full force. The waters overflowed flood protection dams, and over 20,000 Magdeburg residents had to be evacuated from their homes. Schuberth was also affected by the flooding. Access roads were flooded and the electricity supply was no longer available.

Marcel Lejeune, CEO of Schuberth GmbH, describes the situation: “Thousands of personnel from the fire service, the relief agency THW and the German army as well as great numbers of volunteers fought against the floods. For the first time in company history we were forced to stop work. Many of our employees took a volunteer position at the dams themselves to lend a hand or tried to save their own possessions. We soon realised that we did not just want to thank people for what they had done but also give something to those who had suffered losses from the disaster.”


Unique collector’s items

Holding a charity auction for the flood victims seemed an obvious idea. Record breaking World Champion and Schuberth long term partner Michael Schumacher offered directly his support. He donates an original Formula 1 helmet which was worn at the Singapore Grand Prix in his final 2012 season: “I’m happy to participate in this amazing program of my partner Schuberth and together we all hope of an amount that will help to alleviate the suffering, at least for some people.”

Also Fernando Alonso, Felipe Massa, Nico Rosberg, Nico Hülkenberg and Jules Bianchi signalled their support in immediate response. All had seen the pictures of the dramatic natural disaster themselves on TV while attending the Grand Prix in far-away Canada. After years of wearing the high performance helmets from Magdeburg and the intensive co-operation with Schuberth staff the affectedness was high. All those involved are hoping for large proceeds for the flood victims from the unique and priceless Formula 1 collector’s helmets.

People can enter their bids on auction platform “eBay for charity” ( The auction platform is being made available by eBay free of charge and will ensure that people from all over the world will have easy access to the auction.

On completion of the charity operation, the proceeds will be handed to the Lord Mayor of Magdeburg Dr. Lutz Trümper. The money will help to bolster the town’s donation account and directly benefit the affected people and aid the reconstruction of the infrastructure in the affected areas.

Magdeburg’s Lord Mayor Lutz Trümper was thrilled about the charity operation: “This is a brilliant idea of Schuberth’s. I would like to thank Schuberth and of course also the drivers themselves for their willingness to help the people in our town, who are suffering hardship as a result of this ‘flood of the century’. It is great to see such popular international sports stars becoming involved. Their example will motivate many other people all over Germany to do something themselves to help put life in our town and in all other affected areas in Germany back on track.”


Schuberth GmbH: High-Tech made in Germany

The helmet manufacturer, Schuberth, with its head office in Magdeburg, has been developing and producing head protection systems in the top range sector for over 90 years. With a wide range of innovative products, the company ranks among the world's leading manufacturers of motorcycle, Formula 1 and motor sports helmets as well as of innovative head protection products in the areas of work protection and use by fire fighters, police and the military. Experiences especially derived from Formula 1, the premier league of motor sport, constantly provide new impulses for product developments, which form the benchmark against which head protection systems are measured.


Notes to the editor

For hi-res pictures of the flood in Germany and pictures of the Formula helmets please follow this link: