May 10, 2010

Intermot debut: Schuberth SR1

Schuberth unveils new elite sports helmet SR1

First Schuberth helmet for ambitious sport riders and professional racers +++ Formula 1 in its genes +++ Developed with Michael Schumacher's help +++ Wind-tunnel optimised

Magdeburg/Cologne, October, 5th 2010.  At the start of the Intermot, the international motorcycle trade show, German helmet manufacturer Schuberth unveiled its new SR1 motorcycle sports helmet on October 5th.  This, the first thoroughbred sports helmet bearing the Schuberth brand, should appeal equally to ambitious sport riders and professional racers. Among those involved in developing the SR1 was Michael Schumacher, the seven-time Formula 1 world champion, who has been relying exclusively on Schuberth helmets since 2000 both in his Formula 1 career and as a keen motorcyclist. The SR1 will go on sale in spring 2011, with prices starting at €599.

Formula 1 in its genes

The story of the SR1's development goes back to the year 2000, when long-established helmet manufacturer Schuberth and its engineers took to the Formula 1 stage for the first time with a clear vision and an ambitious promise:  "We'll build the world's best helmets for the world's best drivers." Schuberth soon convinced none other than Michael Schumacher to wear its RF1 carbon helmet, and within a year Schumacher and Schuberth were celebrating their first world championship title together. Schumacher continues to provide Schuberth's engineers with continuous expert feedback, enabling them to constantly improve the company's helmets.

In 2006, seven-time world champion Schumacher announced his retirement from Formula 1. Shortly afterwards, he began his "second career" riding an IDM Superbike. Schuberth immediately started developing its first motorcycle racing helmet, based on the RF1 carbon helmet from Formula 1. A few months later, the company unveiled the “Schuberth Race”, a lightweight carbon helmet weighing just 900 grams specially developed for Schumacher. Only five of these helmets have been produced to date. The Schuberth Race not only got the thumbs-up from Schumacher but also generated wider interest and demand in motorcycle racing scene.

Now, with the new SR1, Schuberth is putting the successor to the “Schuberth Race” into series production for ambitious sport riders and professional racers. After his first test rides with the SR1, Michael Schumacher remained firmly convinced: "As a professional Formula 1 driver and a motorcycle racer with ambitions, I trust Schuberth and no-one else when it comes to safety and comfort – as I have for the past 10 years."

Maximum safety and comfort

Maximum safety and comfort, combined with continuous innovation, have been the hallmarks of Schuberth helmets for decades. The new SR1 is a Schuberth product through and through.

The SR1 will be offered with three sizes of helmet shell, providing a perfect fit for all head sizes from XS to XXL (52/53–62/63). The helmet shell is made from S.T.R.O.N.G. Fibre, a special fibreglass-reinforced duroplastic matrix. The removable, washable lining made from Coolmax® has a hypoallergenic, antibacterial, odour-reducing treatment and provides superb comfort. Weighing about 1,295 grams (+/- 50 grams depending on shell size), the SR1 is at the lightweight end of its class.  Like all Schuberth helmets, the SR1 offers additional protection thanks to the Anti-Roll-Off System (A.R.O.S.), which makes it almost impossible for the helmet to roll off in a crash. The chin strap fastens with an infinitely adjustable double-D buckle, widely used in racing.

Multi-Volume-Ventilation ensures maximum cooling. Three adjustable air intakes in the front – two at the forehead and one at the chin – and two outlets in the back of the helmet allow optimum ventilation whatever the temperature and weather conditions. At more than 10 litres of fresh air per second at 100 km/h, the airflow reaches Formula 1 levels. The chin vent has three settings that control airflow distribution.

The SR1 comes with an anti-scratch clear visor with anti-fog coating. A breath deflector mounted at the chin further helps prevent the visor from fogging up. The “Push-Release-System” is a new feature. At the touch of a button, users can change the visor quickly, easily and with no tools. Tinted visors in light smoke, dark smoke and reflective rainbow (iridium coated) finishes are available as accessories. A Pinlock® visor is also in the pipeline.

Wind-tunnel optimised

After countless tests in Schuberth's own wind tunnel, the SR1 boasts superb aerodynamics with optimum downforce and very low lift. A close fit, typical in racing, ensures the helmet always sits perfectly, even at high speed – eliminating buffeting and pendular motion while providing directional stability. The D-Force Spoiler (choice of two settings) lets the wearer further adjust the helmet to different seating positions to control airflow and downforce.

The aeroacoustics too have been optimised in the wind tunnel. At 100 km/h, only 88 dB(A) reaches the rider's ear. The innovative Noise-Reduction-System brings additional benefits. The sides of the SR1 contain two little windows that can be used to control the helmet's acoustics. In racing mode, the window can be opened to enable the wearer to perceive ambient noise more accurately. This gives riders early warning of other motorcycles approaching on the track, so that they can begin appropriate manoeuvres. In street mode, the window can be closed to reduce noise levels without eliminating important acoustic traffic signals.

New colours and designs

The new SR1 is available in four solid colours – glossy white, matt white, glossy black and matt black – and a variety of designs: "Technology" white and matt black, and "Racing Line" white-silver, black-silver and white-red-blue.

The solid colours will be priced at €599, the "Technology" designs at €699, and the "Racing Line" designs at €749. The helmet is scheduled to go on sale in spring 2011.

Schuberth GmbH: High-tech Made in Germany

The Magdeburg-based helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 70 years. With a multitude of innovative products, the company ranks among the world's leading manufacturers of motorcycle, Formula 1 and motorsport helmets as well as head protection for innovative solutions in occupational safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motorsport, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.

Note to editors:

High-resolution images of the new SR1 are available online at